Consumo ético en la sostenibilidad del lujo: Las empresas azulejeras en la sociedad del «homo economicus»

María José Gómez Aguilella; Ginés Marco Perles

doi:10.14422/rib.i13.y2020.006

Autores/as

María José Gómez Aguilella Universidad Católica de Valencia
Ginés Marco Perles Universidad Católica de Valencia

DOI:

https://doi.org/10.14422/rib.i13.y2020.006

Palabras clave:

desigualdades sociales, responsabilidad social corporativa, homo economicus, desarrollo sostenible, consumo ético

Resumen

El consumo ético es un área extensa de debate, por lo que en primer lugar procederá definir la base moral del denominado consumismo ético que nos permite comprender sus implicaciones tanto para los mercados como para las empresas. La importancia del tema radica no solo en la actualidad del mismo, sino también por la perspectiva del modelo que empleamos. En este caso, estaríamos apelando a la visión de un área específica, en concreto, el lujo en la industria de los azulejos, pues nos encontraríamos ante desigualdades sociales que aflorarían y que constituirían un serio obstáculo a la sostenible. El diseño empleado combina preguntas cualitativas y cuantitativas según variables específicas en un país concreto: España. Se hace hincapié así en las implicaciones para el contexto del lujo y la sostenibilidad, teniendo en cuenta la figura del homo economicus que se guía por su interés y no por el bien común.

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Biografía del autor/a

Ginés Marco Perles, Universidad Católica de Valencia

Decano Facultad en Universidad Católica de Valencia "San Vicente Mártir"

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