Four strategic functions in corporate diplomacy
DOI:
https://doi.org/10.14422/cir.i10.y2017.001Keywords:
corporate diplomacy, lobby, international communication, globalizationAbstract
Corporate diplomacy is the instrumental development of the strategy building the relationship between public and private powers in a complex and globalized environment. International companies act as diplomatic powers in the representation, negotiation, protection and promotion of their self-interests, the four basic functions of diplomacy established by the Vienna Convention in 1961. The task of corporate diplomacy is a source of innovation management and an opportunity for professional development.
Downloads
References
Baron, D. R. (2003). Business and its environment. New York: Prentice-Hall.
Bayne, N., & Woolcock, S. (2007). The New Economic Diplomacy: Decision-making and negotiation in international economic relations. Aldershot: Ashgate.
Berridge, G. R. (2015). Diplomacy. Theory and Practice. London: Palgrave MacMillan.
https://doi.org/10.1057/9781137445520
Den Hond, F., Rehbein, K. A., Bakker, F. G. A. de, & van Lankveld, H. (2014). Playing on two chessboards: Reputation effects between Corporate Social Responsibility (CSR) and Corporate Political Activity (CPA). Journal of Management Studies, 51(5), 790-813.
https://doi.org/10.1111/joms.12063
Deutsch, K. (1978). The Analysis of International Relations. Englewood Cliffs, NJ: Prentice-Hall.
Freeman, E. (1984). Strategic Management. A Stakeholder Approach. Boston: Pittman.
Huang, C. J. (2010). Corporate governance, corporate social responsibility and corporate performance. Journal of Management & Organization, 16(5), 641-655.
https://doi.org/10.5172/jmo.2010.16.5.641
https://doi.org/10.1017/S1833367200001784
Kesteleyn, J., Riordan, S., & Ruël, H. (2014). Introduction: Business Diplomacy. The Hague journal of diplomacy, 9(4), 303-309.
https://doi.org/10.1163/1871191X-12341294
L'Etang, J. (2008). Public Relations : Concepts, Practice, and Critique. London: Sage.
https://doi.org/10.1016/j.pubrev.2008.05.001
La Porte, T. (2007). Diplomacia pública americana: lecciones para una comunicación política internacional. Communication and Society/Comunicación y Sociedad, XX(2), 23-59.
Lee, D. (2004). The growing influence of business in UK diplomacy. International Studies Perspectives, 5, 50-54.
https://doi.org/10.1111/j.1528-3577.2004.00154.x
Manfredi Sánchez, J. L. (2011). Hacia una teoría comunicativa de la diplomacia pública. Communication and Society/Comunicación y Sociedad, XXIV(2), 150-166.
Manfredi Sánchez, J. L. (2014). Taxonomía de la diplomacia digital en la agenda de las nuevas relaciones internacionales. Historia y Comunicación Social, 19, 341-354.
https://doi.org/10.5209/rev_HICS.2014.v19.47299
Manfredi Sánchez, J. L., Sánchez-Giménez, J. A., & Pizarro-Miranda, J. (2015). Structural Analysis to Measure the Influence of Think Tanks' Networks in the Digital Era. The Hague Journal of Diplomacy, 10(4), 363-395.
https://doi.org/10.1163/1871191X-12341320
Miller, J. (2009). Soft-Power and State-Firm Diplomacy: Congress and IT Corporate Activity in China. International Studies Perspectives, 10, 285-302.
https://doi.org/10.1111/j.1528-3585.2009.00377.x
Morgeson, F. P., & Hofmann, D. A. (1999). The structure and function of collective constructs: Implications for multilevel research and theory development. Academy of Management Review, 24, 249-265.
https://doi.org/10.5465/AMR.1999.1893935
https://doi.org/10.2307/259081
Ordeix-Rigo, E., & Duarte, J. (2009). From Public Diplomacy to Corporate Diplomacy: Increasing Corporation's Legitimacy and Influence. American Behavioral Scientist, 53, 549-564.
https://doi.org/10.1177/0002764209347630
Romero, I. (2009). Pymes y Cadenas de Valor Globales. Implicaciones para la política industrial en las economías en desarrollo. Análisis Económico, XXIV(57), 199-216.
Romero, I., & Rodríguez-Gutiérrez, M. J. (2014). Sobre la internacionalización de la pyme y su contribución a la imagen exterior de Espa-a. Comillas Journal of International Relations, 1, 91-104.
https://doi.org/10.14422/cir.i01.y2014.007
Ruël, H. J. M. (2013). Diplomacy means Business. Zwolle: Windesheim. P. Sharp (Eds.), The Sage Handbook of Diplomacy (capítulo 46). London: SAGE Publications Ltd.
Ruël, H. J. M., & Wolters, T. (2016). Business Diplomacy. En C. M. Constantinou, P. Kerr &
https://doi.org/10.4135/9781473957930.n47
Saner, R., & Yiu, L. (2005). Swiss Executives as Business Diplomats in the New Europe: Evidence from Swiss Pharmaceutical and Agro-Industrial Global Companies. Organizational Dynamics, 34(3), 298-312.
https://doi.org/10.1016/j.orgdyn.2005.06.008
Saner, R., Yiu, L., & Søndergaard, M. (2000). Business diplomacy management: A core competency for global companies, The Academy of Management Executive, 14(1), 80-92.
https://doi.org/10.5465/AME.2000.2909841
Small, J. M. (2014). Business Diplomacy in practice: Advancing Interests in Crisis Situations. The Hague Journal of Diplomacy, 9, 374-392.
https://doi.org/10.1163/1871191X-12341283
Søndergaard, M. (2014). Corporate Business Diplomacy: Reflections on the Interdisciplinary Nature of the Field. The Hague Journal of Diplomacy, 9, 356-371.
https://doi.org/10.1163/1871191X-12341296
Strange, S. (1998). State and Markets. London: Pinter Publishers.
Downloads
Published
How to Cite
Issue
Section
License
The authors of articles published in Comillas Journal of International Relations retain the intellectual property rights over their works and grant the journal their distribution and public communication rights, consenting to their publication under a Creative Commons Attribution-NonCommercial-NoDerivates 4.0 Unported. Authors are encouraged to publish their work on the Internet (for example, on institutional or personal pages, repositories, etc.) respecting the conditions of this license and quoting appropriately the original source.
