Análisis de los stakeholders: una reflexión sobre el poder de influencia en la organización
Palabras clave:
Teoría de los stakeholders, poder, respuestas.Resumen
Este trabajo analiza la importancia de conocer y saber responder a cada uno de los stakeholders en el proceso de dirección de la organización. Para ello, inicialmente se describe la teoría de los stakeholders y la evolución temporal del término stakeholder. A continuación, bajo este escenario se analiza el poder de los grupos sobre la organización, finalizando el trabajo con posibles respuestas ante el poder potencial de amenaza o cooperación de cada stakeholder.
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