Análisis de los stakeholders: una reflexión sobre el poder de influencia en la organización

Gloria Caballero Fernández

Resumen


Este trabajo analiza la importancia de conocer y saber responder a cada uno de los stakeholders en el proceso de dirección de la organización. Para ello, inicialmente se describe la teoría de los stakeholders y la evolución temporal del término stakeholder. A continuación, bajo este escenario se analiza el poder de los grupos sobre la organización, finalizando el trabajo con posibles respuestas ante el poder potencial de amenaza o cooperación de cada stakeholder.


Palabras clave


Teoría de los stakeholders; poder; respuestas.

Texto completo:

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Referencias


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