Inversión exterior y modo de entrada: el rol de la distancia cultural


  • Cristina López Duarte Universidad de Oviedo
  • Marta M. Vidal Suárez Universidad de Oviedo
  • Belén González Díaz Universidad de Oviedo


Palabras clave:

Inversión exterior, modo de entrada, distancia cultural, América Latina, cultura nacional, empresa conjunta


El presente trabajo analiza el impacto de las distancias en las dimensiones de cultura nacional sobre las decisiones relativas a modo de entrada en los proyectos de inversión directa en el exterior realizadas por empresas españolas en América Latina. La principal novedad del trabajo radica en abordar el impacto de la distancia cultural sobre el modo de entrada considerando de forma individualizada distintas dimensiones de cultura nacional. El Análisis Comparativo Cualitativo de categorías difusas realizado ha permitido constatar que las diferencias en torno a determinadas dimensiones de cultura nacional juegan un papel contingente sobre el modo de entrada.

Biografía del autor/a

Cristina López Duarte, Universidad de Oviedo

Profesor Titular de Universidad de Organización de Empresas

Marta M. Vidal Suárez, Universidad de Oviedo

Profesor Titular de Universidad de Organización de Empresas

Belén González Díaz, Universidad de Oviedo

Profesor Contratado Doctor de Economía Financiera y Contabilidad


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Cómo citar

López Duarte, C., Vidal Suárez, M. M., & González Díaz, B. (2018). Inversión exterior y modo de entrada: el rol de la distancia cultural. ICADE. Revista De La Facultad De Derecho, (101).