Consumo ético en la sostenibilidad del lujo: Las empresas azulejeras en la sociedad del «homo economicus»

María José Gómez Aguilella; Ginés Marco Perles

doi:10.14422/rib.i13.y2020.006

Authors

María José Gómez Aguilella Universidad Católica de Valencia
Ginés Marco Perles Universidad Católica de Valencia

DOI:

https://doi.org/10.14422/rib.i13.y2020.006

Keywords:

Ethical consumption, social inequalities, corporate social responsibility, homo economicus, sustainable development

Abstract

Ethical consumption is an extensive area of debate, so it will be necessary to define the moral basis of so-called ethical consumerism to allows us to understand its implications for both markets and businesses. The importance of the topic lies not only in its actuality but also in the perspective of the model that we use. In this case, we focus on a specific area: the luxury tile industry, encountering social inequalities that constitute a serious obstacle to sustainability. The design used combines qualitative and quantitative questions according to specific variables in a specific country: Spain. There is an emphasis on the implications for luxury and sustainability, taking into account the figure of homo economicus, guided only by one’s own interest and not by the common good.

Downloads

Download data is not yet available.

Author Biography

Ginés Marco Perles, Universidad Católica de Valencia

Decano Facultad en Universidad Católica de Valencia "San Vicente Mártir"

References

Achabou, M. A., & Dekhili, S. (2013). Luxury and sustainable development: Is there a match? Journal of Business Research, 66(10), 1896-1903.

Ajitha, S., & Sivakumar, V. J. (2017). Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands. Journal of Retailing and Consumer Services, 39, 103-113.

Amatulli, C., De Angelis, M., Costabile, M., Guido, G. (2017). Sustainable luxury brands. London: Palgrave Macmillan.

Andorfer, V. A., & Liebe, U. (2011). Research on fair trade consumption —A review. Journal of business ethics, 106(4), 415-435.

Auger, P., Burke, P., Devinney, T. M., & Louviere, J. J. (2003). What will consumers pay for social product features? Journal of Business Ethics, 42(3), 281-304.

Auger, P., Devinney, T. M., Louviere, J. J., & Burke, P. F. (2008). Do social product features have value to consumers? International Journal of Research in Marketing, 25(3), 183–191.

Beckham, D., & Voyer, B. G. (2014). Can sustainability be luxurious? A mixed-method investigation of implicit and explicit attitudes towards sustainable luxury consumption. Advances in Consumer Research, 42, 245-250.

Caruana, R. (2007). A sociological perspective of consumption morality. Journal of Consumer Behaviour, 6(5), 287-304.

Crane, A., & Matten, D. (2007). Business ethics. Oxford: Oxford University Press.

Davies, I. A., Lee, Z., & Ahonkhai, I. (2012). Do consumers care about ethical-luxury? Journal of Business Ethics, 106(1), 37-51.

Diacon, P. E., Donici, G. A., & Maha, L. G. (2013). Perspectives of Economics – Behavioral Economics. Theoretical and Applied Economics, XX(7), 27-32.

Diamond, P., & Vartiainen, H. (2007). Behavioral Economics and its applications. Princeton: Princeton University Press.

Davies, I. A., Lee, Z., & Ahonkhai, I. (2012). Do consumers care about ethical-luxury? Journal of Business Ethics, 106(1), 37-51.

DeBeers. (2009). Luxury: Considered. London: Ledbury Research

Elliott, K. A., & Freeman, R. B. (2001). White hats or Don Quixotes? Human rights vigilantes in the global economy. Cambridge, MA: National Bureau of Economic Research.

Gilg, A., Barr, S., & Ford, N. (2005). Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures, 37(6), 481-504.

Guido, G. (2009). Behind ethical consumption. Bern: Peter Lang.

Harrison, R., Newholm, T., & Shaw, D. (2005). The ethical consumer. London: Sage Publications.

Hendarwan, E. (2002). Seeing green. Global Cosmetic Industry, 170(5), 16-18.

Hines, J. M., Hungerford, H. R., & Tomera, A. N. (2008). Analysis and synthesis of research on responsible environmental behaviour: A meta-analysis. The Journal of Environmental Education, 18(2), 1-8.

Janssen, C. & Leblanc, S. (2017). Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury. Journal of Business Research, 77, 167-174.

Jensen, M. C. & Meckling, W. H. (1976). Theory of the firm: managerial behaviour, agency cost, and ownership structure. Journal of Financial Economics, 3, 305-360.

Kapferer, J. N., & Michaut-Denizeau, A. (2014). Is luxury compatible with sustainability? Luxury consumers’ viewpoint. Journal of Brand Management, 21(1), 1-22.

Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4), 16-32.

Mason, T. (2000, October 26). The importance of being ethical. Marketing, 27.

McGoldrick, P. J., & Freestone, O. M. (2008). Ethical products premiums: Antecedents and extent of consumers’ willingness to pay. International Review of Retail, Distribution and Consumer Research, 18(2), 185-201.

Melé, D. (2012). Management ethics. Placing ethics at the core of good management. Hampsire: The British Library.

Mill, J. S. (1985). Utilitarianism. In J. M. Robson (ed.), The collected works of John Stuart Mill. Toronto-London: University of Toronto Press – Routledge and Kegan Paul.

Mises, L. von (2007). Human action: a treatise on Economics. Vol. I. Indianapolis: Liberty Fund.

Mohr, L. A., Webb, D. J., & Harris, K. E. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior. Journal of Consumer Affairs, 35(1), 45-72.

Moraes, C., Carrigan, M., Bosangit, C., Ferreira, C., & McGrath, M. (2015). Understanding ethical luxury consumption through practice theories: a study of fine jewellery purchases. Journal of Business Ethics, 145(3), 525-543.

Persky, J. (1995). Retrospectives: the ethology of homo economicus. Journal of Economic Perspectives, 9(2), 221-231.

Porter, M., & Kramer, M. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78-92.

Rand, A. (1964). The virtue of selfishness. New York: Signet.

Rettie, R., Burchell, K., & Riley, D. (2012). Normalising green behaviours: A new approach to sustainability marketing. Journal of Marketing Management, 28(3), 420-444.

Shrum, L. J., McCarthy, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Journal of Advertising, 24(2), 72-82.

Sidgwick, H. (1907). The methods of Ethics. London: Macmillan.

Smith, N. C. (1995). Marketing ethics for the ethics era. Sloan Management Review, 36(4), 85-97.

Sriram, V., & Forman, A. M. (1993). The relative importance of products’ environmental attributes: A crosscultural comparison. International Marketing Review, 10(3), 51-70.

Strong, C. (1996). Features contributing to the growth of ethical consumerism—a preliminary investigation. Marketing Intelligence and Planning, 14(5), 5-13.

Torelli, C. J., Monga, A. B., & Kaikati, A. M. (2012). Doing poorly by doing good: Corporate social responsibility and brand concepts. Journal of Consumer Research, 38(5), 948-963.

Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer ‘‘attitude–behavioral intention’’ gap. Journal of Agricultural and Environmental Ethics, 19, 169-194.

Vigneron, F., & Johnson, L. W. (2004). Measuring perceptions of brand luxury. Brand Management, 11(6), 484- 506.

Wagner, T., Lutz, R. J., & Weitz, B. A. (2009). Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions. Journal of Marketing, 73(6), 77–91.

Ward, D., & Chiari, C. (2008). Keeping luxury inaccessible. Recuperado de http://mpra.ub.uni-muenchen.de/11373/1/MPRA_paper_11373.pdf. [Fecha de consulta 2 de marzo de 2019]