The Spanish Crown in (public) diplomacy
DOI:
https://doi.org/10.14422/cir.i01.y2014.005Keywords:
Diplomacy, Public Diplomacy, Crown, Head of State, National BrandingAbstract
The Diplomatic Institution can be divided into traditional and non-traditional diplomacy. While traditional diplomacy dates back several centuries, non-traditional diplomacy is a relative newcomer, with the USA beginning to project their own values in order to convince enemy societies after the end of World War II. Today all states make use of public diplomacy to achieve their aims in foreign policy; however, many authors (Berridge, 2010) have described public diplomacy as mere propaganda. Due to this lack of credibility, monarchies have assumed increasingly more importance in the area of public
diplomacy. Spain is no exception. The Spanish Royal Family has played, and continues to play, a fundamental role in both traditional and public diplomacy. There are three key values which the Spanish Monarchy enjoys in respect of the Spanish political system and these are: its political neutrality (Rupérez,
2014), its continuity (Turner) and its full identification with Spain. Given these crucial values, the Spanish Monarchy is a more than suitable actor for the implementation of public diplomacy.
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