Thinking TV on the Centenary of MacLuhan: Lotus, Mass, Angel

Authors

  • Fernando Vidal Fernández Universidad Pontificia Comillas

Keywords:

Television, MacLuhan, Mass media, Popular culture

Abstract

TV is the most important consuming object in the Postmodernity and currently TV is living a Silver Age with high quality for the innovation of the medium as the excellence of the TV products. TV is a scenic living sculpture. The mistake is conceiving TV like screen because it is stage. TV staging the stay. It is theatrical and it is dance. TV doesn’t happen in the screen but it’s happen projected on stays and bodies. It has something of solar and own of stake, not lunar. The power of absorption of the experience of TV is higher: it is a staging sculpture more and more spherical, close to establish a total experience which involvesevery sensory sense and involves more physically the subject. It affects the way of thinking. The key is the activation of the subject: to join into a reflexive sculpture. May be the words discipline and TV are strange relatives but there is a TV discipline: you can learn to watch TV

Author Biography

Fernando Vidal Fernández, Universidad Pontificia Comillas

Fernando Vidal Fernández (Vigo, 1967) es profesor de Sociología y Director delInstituto Universitario de la Familia de la Universidad Pontificia Comillas de Madrid.

Downloads

Published

2013-02-12

Issue

Vol. 70 No. 136 (2012): Enero-junio

Section

Artículos

License

The authors of articles published in Miscelánea Comillas retain the intellectual property rights over their works and grant the journal their distribution and public communication rights, consenting to their publication under a Creative Commons Attribution-NonCommercial-NoDerivates 3.0 Unported. Authors are encouraged to publish their work on the Internet (for example, on institutional or personal pages, repositories, etc.) respecting the conditions of this license and quoting appropriately the original source.

Licencia Creative Commons