The Communication of the Sustainable Development Goals in Mapfre

Authors

  • Clara Bazán Cea MAPFRE

DOI:

https://doi.org/10.14422/icade.i108.y2019.011

Keywords:

MAPFRE, 2030 Agenda, SDGs, internal communication, social networks, volunteering, responsible management

Abstract

MAPFRE develops its activity, mainly, in the insurance and reinsurer sector, and is present in more than 45 countries, on five continents. MAPFRE has always acted to assume the commitment to sustainability at the highest level and therefore, the United Nations 2030 Agenda and its 17 development goals, are part of the Group’s Sustainability Plan 2019-2021. Thus, we attend two of the challenges of the Agenda, on one hand, to spread the information on the SDGs and increase its knowledge, and on the other, promote the contribution of companies to the Sustainable Development Goals (SDGs). On this occasion, we focus on how MAPFRE has developed its internal communication strategy.

Author Biography

Clara Bazán Cea, MAPFRE

Directora Corporativa de Sostenibilidad

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Published

2020-01-17

How to Cite

Bazán Cea, C. (2020). The Communication of the Sustainable Development Goals in Mapfre. Icade. Journal of the Faculty of Law at Universidad Pontificia Comillas, (108). https://doi.org/10.14422/icade.i108.y2019.011

Issue

No. 108 (2019): Objetivos de desarrollo sostenible: fortalezas y debilidades para alcanzar la Agenda 2030

Section

Articles

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