Disability in the business: opportunity or challenge?
Keywords:
Jobs and disability, stakeholders, corporate social responsibility, reputation and communication.Abstract
This article presents the hiring of handicapped people as evidence of good reputewithin a company.The author analyses supposed competitive advantages stemmed from the presenceof disabled people on the staff, a better social climate, greater sense of belonging, an increase in economical performance and a better reputation - all thanks to thisdata compiled through personal interviews with fifty HR managers from the industrial sector in Burgos, July 2009.This report concludes by proposing a new approach towards business communication:Companies must focus on a social commitment born of their socially responsible management that will in turn generate a rise in reputation because main stakeholders’(meaning employees, customers and society) expectations are satisfied.References
Clasificación Internacional de Deficiencias, Discapacidades y Minusvalías (CIDDM). Organización Mundial de la Salud, 1980.
LEY 13/1982 de 7 de Abril : “Ley de Integración Social del Minusválido”, (L.I.S.M.I.)
Real Decreto 27/2000, de 14 de enero, por el que se establecen medidas alternativas de carácter excepcional al cumplimiento de la cuota de reserva del 2 % en favor de trabajadores discapacitados en empresas de 50 o más trabajadores.
LEY 51/2003, de 2 de diciembre, de Igualdad de Oportunidades, no
Discriminación y Accesibilidad Universal de las Personas con Discapacidad. Estrategia Global de Acción para el Empleo de las Personas con Discapacidad www.aedipecentro.org/fororrhh/pdf/articulos/LibroBlancoDiversidad.pdf
www.reputacioncorporativa.org
CARROLL, A.B.; BUCHHOLTZ, A.K. (2003). Business & Society. Ethics and Stakeholder Management, 5th ed. Thomson-South Western. Ohio.
Quevedo (2003): Reputación y creación de valor. Una relación circular. Thomson. Madrid.
Villafañe, J. (2004): La Buena reputación. Pirámide. Madrid.
DIPIAZZA JR., S.A.; ECCLES, R.G. (2002). Recuperar la confianza. El futuro de la información corporativa. Financial Times-Prentice Hall. Madrid.
Micheletti, M. (2003): Political virtue and shopping. Individuals, consumerism, and collective action. Palgrave McMillan, New York
Harrison, R. Newholm, T y Shaw, D. (2004): The ethical consumer, Sage Publications, Londres.
Benavides Delgado, J. (2009) La comunicación del valor “Responsabilidad Social” en Valores para una gestión socialmente responsable. Memeoria académica 6. CJB
Downloads
Published
How to Cite
Issue
Section
License
The authors of articles published in icade. Revista de la Facultad de Derecho retain the intellectual property rights over their works and grant the journal their distribution and public communication rights, consenting to their publication under aCreative Commons Attribution-NonCommercial-NoDerivates 4.0 Internacional. Authors are encouraged to publish their work on the Internet (for example, on institutional or personal pages, repositories, etc.) respecting the conditions of this license and quoting appropriately the original source.
