The European system of self-discipline in electronic commerce: code of conduct Euro-Label
Keywords:
autorregulación, códigos de conducta, comercio electrónico, confianza, publicidad interactiva.Abstract
The e-commerce represents a commercial activity of considerable upsurge. Nevertheless, there are certain factors that prevent its take-off and effective consolidation. One of them is, justly, the potential lack of consumer confidence. However, certain instruments have been recently created -like codes of conduct-, in order tomitigate and, if it is possible, eradicate the factors that cause distrust through a relatively significant improvement of the applicable legislation. The code of conduct Euro-Label stands out from the variety of codes of conduct that are currently used ine-commerce.References
BOCK, A. (2000), Gütezeichen als Qualitätsaussage im digitalen Informationsmarkt, Toeche-Mittler, Darmstadt.
GIERL, H. y WINKLER, S. (2000), Neue Gütezeichen als Qualitätssignale, Marketing ZFP, Vol. 1, núm. 3, pp. 197-207.
KROEBER-RIEL, W. y WEINBERG, P. (2003), Konsumentenverhalten, 8ª edición, Vahlen, Munich.
KUHLMANN, E. (1990), Verbraucherpolitik: Grundzüge ihrer Theorie und Praxis, Vahlen, Munich.
NOLAN, S. (2003), Freedom of contract, Ebusinesslex.
RÜDIGER, K. (2008), “Gütesiegel als vertrauensbildende Institution im OnlineHandel. Eine Untersuchung der Vertrauensbildung unter Berücksichtigung kulturspezifischer Aspekte am Beispiel von Deutschland und Spanien”, Tesis doctoral, Universidad de Bochum.
SPLETTER, C. (2003), “The significance of trustmarks in B2C E-commerce”, Tesis doctoral, Universidad de Strathclyde.
Downloads
Published
How to Cite
Issue
Section
License
The authors of articles published in icade. Revista de la Facultad de Derecho retain the intellectual property rights over their works and grant the journal their distribution and public communication rights, consenting to their publication under aCreative Commons Attribution-NonCommercial-NoDerivates 4.0 Internacional. Authors are encouraged to publish their work on the Internet (for example, on institutional or personal pages, repositories, etc.) respecting the conditions of this license and quoting appropriately the original source.
