Comparison between the management based on getting quick results and a strategic approach

Authors

  • Antonio Freije Uriarte Universidad de Deusto
  • Inmaculada Freije Obregón Universidad de Deusto

Keywords:

Strategy, long term, quick results.

Abstract

This article compares the effects of management based on getting quick results and a more strategic approach. The study is structured around the four key areas of strategic management: relationship with stakeholders, choice of strategy, market behavior and strategy implementation.

References

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FREIJE URIARTE, A. y FREIJE OBREGÓN, I.: Estrategia empresarial con método. Editorial Desclée de Brouwer, S.A., Bilbao, 2002.

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NORIA, N., JOYCE, W. y ROBERSON, B.: “What really works”. Harvard Business Review nº 103, julio 2003, pp. 43-52.

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How to Cite

Freije Uriarte, A., & Freije Obregón, I. (2016). Comparison between the management based on getting quick results and a strategic approach. Icade. Journal of the Faculty of Law at Universidad Pontificia Comillas, (62), 13–28. Retrieved from https://revistas.comillas.edu/index.php/revistaicade/article/view/7204

Issue

Section

Articles