Reception processes and socio-cognitive effects of features films on immigration. The moderating role of prejudice towards immigrants
DOI:
https://doi.org/10.14422/mig.i40.y2016.009Keywords:
Immigration movies, prejudice, modern racism, attitudes toward immigration, narrative persuasion.Abstract
The results of a research on the impact of films on immigration in attitudes towards immigration are presented. A quasi-experimental study with 142 high school students was carried out, establishing two conditions: watching a movie that emphasized discrimination and empathy reactions towards immigrants (Poniente) or watching a movie that emphasized the positive intergroup contact between ingroup and out-group characters (El Próximo Oriente). A month before viewing the movies participants filled a questionnaire that contained a scale to measure modern racism. Immediately after viewing the movies identification with ingroup and out-group characters, attitude towards immigration and other relevant reception processes were measured. It was observed that the film designed to stimulate empathy towards immigrants provoked greater identification with out-group characters, which in turn induced more positive attitudes towards immigration, but only when modern racism was low or moderate.
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