Advertising in teleseries. The most profitable fidelity (III)

Abstract

During the prime time hours, TV channels compete with their best series to achieve higher audience ratings. Advertisers, in turn, compete to insert their products and advertise indirectly in these series. The formats in which advertising is introduced are diverse: blocks of spots, micropauses, sponsorships or acknowledgments. As teachers, we must teach critical guidelines which can be followed while watching series or advertisements.