The product placement as a form of advertising.

Authors

Keywords:

Product placement, advertising, undercover advertising, TV series.

Abstract

Advertising continues growing and with it, marketing. Product placement is a marketing technique in which the product or brand you want to advertise in non-advertising content is introduced in a subtle way. This can be seen, for example, in television series.

 

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Author Biography

  • Lorena R. Campo, University of Vigo

    Profesora del área de comercialización e investigación de mercado de la Universidad de Vigo

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Issue

No. 306 (2007): ¿Deberes?

Section

Artículos

License

El Servicio de Publicaciones de la Universidad Pontificia Comillas (la editorial) conserva los derechos patrimoniales (copyright) de las obras publicadas en Padres y Maestros.

Pasado el periodo de embargo está permitida la reutilización del contenido bajo una Licencia Creative Commons Atribución-NoComercial-SinDerivadas 3.0 Unported.

Licencia Creative Commons

How to Cite

The product placement as a form of advertising. (2014). Journal of Parents and Teachers, 306, 28-30. https://revistas.comillas.edu/padresymaestros/article/view/1741