Children and adolescents, mobile target
Keywords:
family and orientation, new technologies, telephony, telecommunication operators.Abstract
A mobile phone has become an essential accessory for every teenager. Currently, mobile phones can be personalized with games, apps, music and social networks, all these are, in one word, an extension of the teenager’s identity. Understanding why its commercial success among teenagers as well as strategies used by telecommunication operators to sell their products, are the issues of this article.Downloads
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How to Cite
Ramos, M. (2014). Children and adolescents, mobile target. Journal of Parents and Teachers, (323), 17–21. Retrieved from https://revistas.comillas.edu/index.php/padresymaestros/article/view/1390
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