The product placement as a form of advertising.
Keywords:
Product placement, advertising, undercover advertising, TV series.Abstract
Advertising continues growing and with it, marketing. Product placement is a marketing technique in which the product or brand you want to advertise in non-advertising content is introduced in a subtle way. This can be seen, for example, in television series.
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How to Cite
R. Campo, L. (2014). The product placement as a form of advertising. Journal of Parents and Teachers, (306), 28–30. Retrieved from https://revistas.comillas.edu/index.php/padresymaestros/article/view/1741
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