Neuroethics transformation of economic rationality: implications for decision making in business
DOI:
https://doi.org/10.14422/pen.v72.i273.y2016.008Keywords:
practical rationality, neuroethics, decision making, discursive ethics, responsibility, neuroeconomics.Abstract
The economy and business field has traditionally been dominated by a conception of calculator, strategic and profit-maximizing individual rationality. This model of rationality has important theoretical limitations and practical consequences. In recent decades the results of neuroethics´ research seems open new ways for understanding the practical rationality. These new routes, representing a revaluation of emotional and intuitive dimension in cognitive ability and have great relevance for business and economic decision making.
The aim of this paper is to analyse the implications of a rational dialogic-friendly (cor-cordis) concept for economic and business decision-making. Our work proposes a version of the dialogic-friendly practical rationality that integrate advances in neuroethics with the discursive rationality perspective in order to overcome the strategic rationality and emotivist intuitionism.
Downloads
References
ARIELY, D., Predictably Irrational, Harper Perennial, New York, 2009.
BONINI, N. RANYARD, R. MITTONE, L., «Special issue on «cognition and emotion in economic decision making». Introductory article: explaining economic decisions», Mind and Society, 8, 2009, pp. 1-6.
BUCCIARELLI, M., KHEMLANI, S.; JOHNSON-LAIR, P. N., «The psychology of moral reasoning», Judgement and Decision Making, Vol. 3, nº 2. 2008, pp. 121-139.
CALLARD, A., «Practical Reason», in LEPORE, E. And LUDWIG, K. (ed.), A Companion to Donald Davidson, Somerset, John Willey and Sons, 2013, pp. 32-47.
CALVO, P., «Neuro-racionalidad: heterogeniedad motivacional compromiso moral», Daimos. Revista internacional de filosofía, 59, 2013, pp. 157-170.
CALVO, P. y GONZÁLEZ, E., «Neuroeconomía, ¿un saber práctico?» en GARCÍA MARZÁ, D. y
FEENSTRA, R. (edts), Ética y neurociencias. La aportación a la política, la economía y la educación, Castellón de la Plana, Publicacions de la Universitat Jaume I, pp. 93-116. 2013.
CONILL, J., Horizontes de economía ética, Madrid, Tecnos, 2004.
CONILL, J., «Neuroeconomía y neuromarketing. ¿Más allá de la racionalidad maximizadora?», en Cortina, A. (edit.), Guía Comares de Neurofilofía práctica, Comares, Granada, 2012, pp. 39-64.
CORTINA, A., Ética de la empresa, Trotta, Madrid, 1994.
CORTINA, A., Ética de la razón cordial, Oviedo, ediciones Novel, 2007.
CORTINA, A., Neuroética y neuropolítica, Madrid, Tecnos, 2011.
CORTINA, A. (ed.), Guía Comares de Neurofilosofía práctica, Granada, Comares, 2012.
DAMASIO, A., Descartes´Error. Emotion, Reason, and the human brain, Penguin books, New York, 1994.
DAMASIO, A., Looking for Spinoza. Joy, sorrow and the feeling brain, Orlando, Harcourt, 2003.
DAWN R. ELM y TARA J. RADIN, «Ethical Decision making: Special or no different?» Journal of Business Ethics, nº 107, 2012, pp. 313-329.
DE CREMER, D. et. al., «Understanding Ethical Behavior and Decision Making in Management: a behavioural Business Ethics approach», British Journal of Management, Vol. 22, 2011, pp. 1-4.
DUBLJEVIC, V., RACINE, E., «The ADC of Moral Judgment: Opening the Black Box of Moral Intuitions With Heuristics About Agents, Deeds, and Consequences», AJOB Neuroscience, 5 (4), 2014, pp. 3-20.
GIGERENZER, G., «Moral Satisficing: Rethinking Moral Behavior as Bounded Rationality», Topics in cognitive Science, 2, 2010, pp. 528-554.
GHOSHAL, S., «Bad managers’ theories are destroying good management practices». Academy of Management Learning and Education, 4, 2005, pp. 75-91.
GREENE, J., «Del “es” neuronal al “debe” moral». En CORTINA, A. (edit), Guía Comares de Neurofilosofía práctica, Editorial Comares, Granada, 2012. [Traducción: Francisco Javier López Frías].
GREENE, J., Moral tribes. Emotion, Reason, and the Gap Between Us and Them, New York, Penguin Books, 2013.
HABERMAS, J., Erläuterungen zur Diskursethik, Shurkamp, Frankfurt am Main, 1991.
HAIDT, J., «The emotional Dog and its rational tail: A Social intuitionist approach to moral judgment», Psychological Review, Vol. 108, nº 4, 2001, pp. 814-834.
JONES, T. M., «Ethical decision making by individuals in organizations: An issue-contingent model», Academy of Management Review, Vol. 16. 1991, pp. 366-395.
KAHANE, G.; WIECH, K.; SHACKEL, N.; FARIAS, M.; SAVULESCU, J. And TRACEY, I., «The neural basis of intuitive and counterintuitive moral judgement», SCAN, 7, 2012, pp. 393- 402.
KAHNEMAN, D., Thinking fast and Slow, Farrar, strauss and Giroux, New York, 2011.
KANT, 1788, Kritik der praktischen Vernuntf. Riga.
KOLHBERG, L., Essays on Moral Development, Vol. I: The Philosophy of Moral Development. San Francisco, CA: Harper & Row. 1981.
LAKKOF, G. and JOHNSON, M., Metaphors we live by, Chicago, University of Chicago Press, 1980.
LEVIN, I. P. et. al., «Studying Decision Processes through Behavioral and Neuroscience Analyses of Framing Effects», in WILHELMS, E. A. And REYNA, V. F. (2015), Neuroeconomics, judgement, and decision making, New York, Psychology Press, 2015, pp. 131- 156.
LEVY, N., «Introducing neuroethics», Neuroethics, 1, 2008, pp. 1-8.
LOZANO, J. F., «Toma de decisiones responsable en la gestión de empresas: la aportación de la neuroética». Daimon. Revista internacional de Filosofía, Nº 59, 2013, pp. 183- 196.
MCMURTRY, J., «Behind Global System Collapse: The Life-Blind Structure of Economic Rationality», Journal of Business Ethics, 108, 2012, pp. 49-60.
MOORE, C.; DETERT, J. R.; TREVIÑO, L. K.; BAKER, V. L.; MAYER, D. M. (2012), «Why Employees do bad things: Moral Disengagement and unethical behavior», Peronnel Psicology, 65: 1-48.
NIDA-RÜMELIN, J., Economic Rationality and Practical Reason, Dordrecht, Springer Verlag. 1997.
O´FALLON, M. J. and BUTTERFIELD, K. D., «A Review of the empirical ethical decision Making literature: 1996-2003». Journal of Business Ethics, 59, 2005, pp. 375-413.
REST, J. R., Moral development: advances in research and theory, Praeger, New York, 1986.
RICARDO, D., On the principles of Political economy and taxation, London, 1817.
RUBALTELLI, E.; LOTTO, L.; RITOV, I.; RUMIATI, R., «Moral investing: Psychological motivations and implications», Judgement and Decision Making, vol. 10, 2015, pp. 64-75.
SAATY, Th. L., Decision Making in Complex Environment. The Analytic network Process for Dependenceand Feedback, Pittsburg, Creative Decision Foundation, 2002.
SALVADOR, R. and FOLGER, R. G., «Business ethics and the Brain» in Business Ethics Quarterly, Vol. 19, nº 1, 2009, pp. 1-31.
SANFEY, A. G., JAMES K. RILLING, J. K., JESSICA A. ARONSON, J. A., NYSTROM, L. E., JONATHAN
D. COHEN, J. D., «The Neural Basis of Economic Decision-Making in the Ultimatum Game», Science, vol. 300, 2003, pp. 1755-1758.
SANFEY, A., «Expectations and social decision-making: biasing effects of prior knowledge on Ultimatum responses», Mind Society Journal, 8, pp. 93-107, 2009.
SEN, A., «Rational Fools: A Critique of the Behavioural Foundations of Economic Theory», Philosophy and Public Affairs, vol. 6, nº 4, 1977, pp. 317-344.
SEN, A., «Consequential evaluation and Practical Reason», The Journal of Philosophy, 97, 9, 2000, pp. 477-502.
SEN, A., Rationality and Freedom, Cambridge, Harvard University Press. 2002.
SHIZGAL, P. y CONOVER, K., «On the neural computation of utility», Current directions in Psychological Science, 5 (2), pp. 37-43. 1996.
SINGER, P., «Ética e intuiciones» En CORTINA, A. (edit), Guía Comares de Neurofilosofía práctica, Editorial Comares, Granada. 2012 [Traducción de Manuel Sánchez Rodriguez].
SINGER, P., Famine, Affluence and Morality, Oxford, Oxford University Press, 2016.
SONENSHEIN, S., «The role of construction, intuition, and justification in responding to ethical issues at work: the sensemaking —intuition model», Academy of Management Review, Vol. 32, nº 4, 2007, pp. 1022-1040.
THIEL, CH. E.; BAGDASAROV, Z.; HARKRIDER, L. JOHNSON, J. MUMFORD, M. D., «Leader ethical decision making in organizations: Strategies for sensemaking», Journal of Business Ethics, 107, 2012, pp. 49-64.
TREVINO, L., «Ethical Decision Making in Organizations: A Person-Situation Interactionist Model», The Academy of Management Review, Vol 11, nº 3, 1986, pp. 601-617.
ULRICH, P., Transformation der ökonomischen Vernunft. Fortschriftsperspektiven der modernen Industriegesellschaft, Bern, Haupt Verlag, 1993.
ULRICH, P., Integrative Wirtschaftsethik, Bern, Haupt Verlag, 1997.
WEITZNER, D. And DARROCH, J., «The limits of strategic rationality: ethics, Enterprise risk management, and governance». Journal of Business Ethics, 92, 2010, pp. 361-372.
WOICESHYN, J., «A model for Ethical Decision making in business: Reasoning, intuition, and rational moral principles» Journal of business Ethics, nº 104, 2011, pp. 311-323.
Downloads
How to Cite
Issue
Section
License
The publishing Universidad Pontificia Comillas retain the copyright of articles published in Pensamiento. Reuse of content is allowed under a Creative Commons Attribution-NonCommercial-NoDerivates 3.0 Unported. Authors are encouraged to publish their work on the Internet (for example, on institutional or personal pages, repositories, etc.) respecting the conditions of this license and quoting appropriately the original source.
