Children and adolescents, mobile target

Authors

Keywords:

family and orientation, new technologies, telephony, telecommunication operators.

Abstract

A mobile phone has become an essential accessory for every teenager. Currently, mobile phones can be personalized with games, apps, music and social networks, all these are, in one word, an extension of the teenager’s identity. Understanding why its commercial success among teenagers as well as strategies used by telecommunication operators to sell their products, are the issues of this article.

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Author Biography

  • Marina Ramos, University of Seville

    Fac. Comunicacón

    www. marinaramos.net

    Universidad de Sevilla

     

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How to Cite

Children and adolescents, mobile target. (2014). Journal of Parents and Teachers, 323, 17-21. https://revistas.comillas.edu/padresymaestros/article/view/1390